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The Belgian Gaming Commission, an institution responding to the Federal Department of Justice, has granted, in 2020, licences to DERBY S.A. (VAT BE 0407.042.484) for organising and running bets (license number FA116428), as well as for organising and running bets through information society tools (licence number FA+116428) on the website www.ladbrokes.be. Ladbrokes is among the best bookmakers in the world, and is headquartered in London. The company has a rich history, dating back to 1886. As of the time of writing, the bookmaker’s website has over 750,000 active clients. Ladbrokes also has over 2,700 betting shops, spread across the United Kingdom, Ireland, Spain, and Belgium.
The origins of Ladbrokes plc date back to 1886 when it was founded as a betting and gaming company in Britain. For over 120 years, Ladbrokes has established itself as notable industry player in the realm of sports betting and gaming and is listed on the FTSE 100 Index. It has a h2 retail presence in Europe with nearly 3000 land-based betting outlets situated throughout the UK, Ireland, Spain and Belgium.
In addition to being one of the biggest off-track bookmakers around, Ladbrokes offers it betting services on daily markets to its customers through the internet by means of their website and mobile platform, as well as via the telephone. Customers can choose between 13 tailored websites that are available in nine different languages and support 17 currencies.
For New Zealanders
In 2013, British betting giant Ladbrokes plc dove into markets further afield and opened their Australian operation with a website and betting software interface that was specifically designed with Australian and New Zealand customers in mind. Ladbrokes’ Australian counterpart handles all of the customer queries and requests for support from New Zealand customers.
Look and Feel
The website interface is slickly-designed with a well thought-out layout and intuitive navigation panel that allows for great functionality. Betting is made quick and easy by Ladbroke’s use of dynamic site features such as quick links to favourites like eSports bets that can be found on the top left panel. Like the name suggests, the quick links panel gives visitors to the site quick and convenient access to the most popular markets. The overall layout and polished design of the betting interface, dashboard and account area is well executed and most of all easy to use.
Selection of Betting Markets
Ladbrokes offers visitors an extensive sports betting and racing selection from which to choose from that covers a wide range of markets. Popular New Zealand and Australian sports and racing events are well covered by its Australian affiliate site and are on par with local Kiwi bookies. You can expect to find betting action on almost every sport ranging from American Football to horse racing betting. Certain popular sports such as football, tennis and rugby are heavily covered but visitors to the site can just as easily place a bet on a relatively smaller niche market such as motor racing or MMA.
The site also provides betting opportunities on unique events and novelty areas such as politics, entertainment futures and music award winners.
Banking Options and Payment Methods
Ladbrokes has become synonymous with sports betting and racing, and have established themselves as reputable online sportsbook site in part by providing their customers with safe and secure transaction methods and banking options. Visitors to the site can make use of a range of deposit options including VISA and MasterCard debit/credit cards, PayPal, POLi, Ladbrokes Card, Cash-In and Flexepin with their favourite online betting apps. One of the best features about the Ladbrokes site is that they accept the New Zealand Dollar, making sports betting that much more convenient for Kiwi punters.
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Customer Service and Support
Ladbrokes has a customer support line as well as a dedicated team to handle direct email enquiries. The have built up a reputation of being efficient and attentive when responding to emails and resolving customer issues.
If you live in Europe, Ladbrokes probably needs no introduction. They’re a fixture on UK high streets, a household name with over 2,000 betting shops in the UK, Ireland, Belgium and Spain. If you used to bet in real world bookmakers, it’s likely you’ve lost money there in the past!
Our Rating: (1.4 / 5)
But that’s old news. These days, most people choose online or mobile betting. That gives us all a choice and means we don’t have to put up with poor service or stingy odds any more. Which brings me nicely on to this Ladbrokes app review.
As you can tell from the rating, I wouldn’t recommend Ladbrokes to anybody. Just in case you came to this page because you were thinking of joining them, I want to help you dodge that particular bullet. So I’ll start by showing you some top rated betting apps that you can download instead.
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Overview & Key Features
In the past, Ladbrokes have generally relied on their size and brand name to get customers. There’s also the fact that for many punters there really wasn’t much choice, as Ladbrokes was either their closest bookmaker or the only one in town.Now that we have mobile betting, we get a choice of hundreds of different online bookies, all with betting apps and all competing for our business. We don’t have to settle for a third rate service any more. Now we get to choose where to bet based on who’s offering us the best features, best odds and best bonuses and promotions.
Ladbrokes does none of this. They don’t seem to have evolved or moved with the times at all. Yes they have a mobile product, but all the Ladbrokes app does is bring the same old crappy service and low, low odds direct to your mobile device.
I’ve installed the app on our test devices in order to compile this Ladbrokes review, and I’ve done my best to write an unbiased review and started with an open mind. But it’s been deleted now and this is one I definitely won’t be installing on my own phone any time soon.
Ladbrokes Free Bet
If you’re dead set on joining Ladbrokes, then they do offer a new customer bonus when you join. At the time of writing, this is Bet £5 Get £20 (4 x £5 free bets). This is subject to change though.
I’m not recommending this because I advise anyone not to bet at Ladbrokes, so I am not going to include a link to the bonus here.
Terms and Conditions do apply to the offer, so if you do open an account then make sure you read them carefully and watch out for things like minimum odds, wagering requirements and a time limit on using the free bets.
Ladbrokes App Design / Usability
I’d have expected a company with the resources and deep pockets of Ladbrokes to have developed a fast, slick and cutting edge app. Unfortunately, somewhat typically of their attitude, they haven’t bothered.
The latest versions are buggy and very, very slow – particularly the Ladbrokes Android app. It runs so slowly that it can take several minutes just to load up a betting market and odds. That’s just ridiculous and simply should not happen in 2021 when there are so many good Android apps that run like lightning.
This wasn’t a live betting market, so there was no reason or excuse for how slow it ran. We tried it several times on different markets over a period of a few days, and every time the performance was awful.
Needless to say, if it takes this long to even load the odds, you’ll really struggle to actually place a bet. And if you wanted to try cash out or to watch their (limited) live streaming, you can forget about doing that via the app. There are many better places to watch live sport than Ladbrokes.
This may well be fixed in later versions and I’ll keep an eye on it and update this review if anything changes. But right now, the February 2021 version of the Ladbrokes app is terrible.
if you really wanted to bet with Ladbrokes, you could of course try their responsive mobile website instead. Except that it isn’t really responsive. Much of the site hangs off the edge of the small screen, meaning you have to keep scrolling left and right to see anything. It’s incredibly annoying.
It’s really up to you whether you want to bother with this or not.
Choice of Markets
Because the app performs so badly, I had to use the desktop website to review the choice of markets. Trying to navigate my way round them all on the Ladbrokes app would have taken hours if not days.
As you’d expect, Ladbrokes do have quite a wide variety of betting markets, covering all major sports including the big football & horse racing events, and several minor ones as well. There can be no criticisms in this area. There’s plenty of choice of what to bet on.
What you can criticise, as I’ve mentioned before, are the odds. Ladbrokes have always had a reputation for being very stingy with their odds, and this has spilled over into their online and mobile platforms. Overall, they just always seem to offer lower odds than their competitors on average.
That means if you decide to bet with them, there will end up being more money in their pockets, and less in yours.
Banking – Deposit/Withdrawal Options
Ladbrokes accept Debit Card, Bank Transfer, Neteller, Skrill, PayPal and WorldPay for both deposits and withdrawals. You can make withdrawals via the Ladbrokes app or their website.
They don’t charge fees, and the withdrawal times range between 3 hours for e-wallet payments, to 1-2 “banking days” (i.e. Monday to Friday) for card and bank withdrawals.
All of this is fair enough, so I don’t have any complaints about the banking.
Customer Service/Support
I didn’t like the help section on the Ladbrokes app at all. It’s very poorly designed, with no “back” button, so if you end up on a page which doesn’t answer your question, you have to go all the way back to the start and search for your question again.
On their mobile site, the browser back button just closes the help section altogether and returns you to the main screen.
If you try to use their live chat instead, the customer experience is just as bad. It looks like they don’t want you to contact them, as the site takes every possible step to try to divert you back to those hard to navigate help pages instead of connecting you to someone.
I wanted to test the quality of their customer support agents though, so I persevered and eventually got through to someone. As usual, I posed as a new user and asked a couple of basic questions. Their response? I was directed back to a page in their help section, which didn’t answer the question I asked.
It was a very poor, frustrating experience and I’d hate to have to rely on their support for real if I had a genuine issue.
Safety and Security
Ladbrokes hold a license (Ref 54743) from the UKGC (UK Gambling Commission) which covers punters in the United Kingdom. There are no sanctions recorded against the license at the time of writing.
They have a separate license from the Government of Gibraltar which allows them to offer online betting services to players from the EU and the rest of the world.
Their website has a valid SSL certificate and it seems they have taken standard precautions to ensure the security of any transactions on their site. Therefore I don’t have any particular concerns about Ladbrokes from a security perspective.
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Last Updated on April 21, 2020
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